Tag Archives: Google Analytics

What Is Google Analytics 4 and Why Do We Need To Prepare?

Analytics, Insights, Marketing, StrategiesBy BitMoto September 23, 2022 Leave a comment

Written By Matthew Finke There’s a big shift coming to Google Analytics, and it’s going to change how your dealership both sets up and uses its advertising data. Starting July 1st, 2023, Google’s Universal Analytics platform (UA) will be sunsetted and replaced by Google Analytics 4 (GA4) as the company’s latest data analytics toolset. This…

Google Analytics & Conversion Tracking for Your Dealership

Analytics, Insights, MarketingBy BitMoto September 12, 2022 Leave a comment

Written By Matthew Finke If your dealership uses any kind of online marketing, you’re probably at least a little familiar with Google Analytics and the broader concept of conversion tracking, which helps you isolate the best-performing parts of your digital advertising efforts (and the ones you can improve on). But does your dealership utilize the…