Written By Matt Strunk The Ford Motor Company (FMC) recently announced a major change to its business model that will substantially impact the way dealerships do business across the U.S. FMC has officially decided to split their new electric vehicle (EV) operations and legacy vehicle operations into two new divisions, specifically Ford Model e and…
Nowadays, large vehicles like SUVs and trucks are far more common on the road. People are driving bigger vehicles than ever before, and it’s been a continuing trend over the years. Sedans and compact vehicles seem to be less popular, and the trend looks like it will continue. The introduction and increasing popularity of the crossover—an SUV style vehicle on a car platform—indicate that tastes have changed overall.
In order to continue to be successful and relevant, dealerships need to embrace the younger generation of the workforce. By implementing new employment strategies, eliminating preconceived notions, and adapting to the current customer market, dealerships can attract younger workers and continue to turn a profit in the modern market.
When it comes to service, an automated, ATM-style kiosk outside the garage seems like a no brainer. Implementing a self-service option could potentially promote upsells, increase your customer satisfaction index, and modernize your dealership, but are they really worth the investment?