What Is Google Analytics 4 and Why Do We Need To Prepare?

Written By Matthew Finke There’s a big shift coming to Google Analytics, and it’s going to change how your dealership both sets up and uses its advertising data. Starting July 1st, 2023, Google’s Universal Analytics platform (UA) will be sunsetted and replaced by Google Analytics 4 (GA4) as the company’s latest data analytics toolset. This…