Written By Matthew Finke There’s a big shift coming to Google Analytics, and it’s going to change how your dealership both sets up and uses its advertising data. Starting July 1st, 2023, Google’s Universal Analytics platform (UA) will be sunsetted and replaced by Google Analytics 4 (GA4) as the company’s latest data analytics toolset. This…
Written By Matthew Finke If your dealership uses any kind of online marketing, you’re probably at least a little familiar with Google Analytics and the broader concept of conversion tracking, which helps you isolate the best-performing parts of your digital advertising efforts (and the ones you can improve on). But does your dealership utilize the…
Written By Matthew Finke Google has been hard at work developing a new type of ad format specifically for automotive markets, and it’s officially titled ‘vehicle ads.’ The purpose? To show Google search users those vehicles for sale that better-match their search terms. While this update is only currently available in the United States, Google’s…
Written By Matt Strunk The Ford Motor Company (FMC) recently announced a major change to its business model that will substantially impact the way dealerships do business across the U.S. FMC has officially decided to split their new electric vehicle (EV) operations and legacy vehicle operations into two new divisions, specifically Ford Model e and…