Born From Necessity.
Founder & CEO Matthew Strunk started BitMoto in April 2015 with long-time friend Devin Peterson. Matthew had worked in the automotive space for over a decade, serving as a sales consultant, internet manager, internet director and sales manager during his career.
It became clear that the majority of dealerships truly didn’t understand digital marketing beyond the fact that it was something they had to do. They needed a trusted solution to help them gain market share and be more efficient with their ad spend. And so, BitMoto was born.